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Tuesday, 27 September 2011

Au revoir Europe - Thanks for the memories


Au revoir Europe -  
Thanks for the memories 

We've climbed to 35,000 feet, the Captain has just turned off the seat belt sign, and glancing out of the window, I can see Europe slowly disappearing under the vapor trail of CX270.

During the last seventeen days, my wife and I have had nine separate Hotel experiences across London, Paris and Germany, and believe me when I say, we have been looking forward to this ride back home to Hong Kong, that is an understatement! The thought of finally unpacking, is so appealing and a luxury in its own right.

But don't get me wrong. Staying in Hotels can be a wonderful experience. And the more wonderful the Hotel is, the more wonderful the experience should be. But nothing equals the pleasure of being @home, surrounded by your own creature comforts, and a familiar environment. That being said, the age-old concept that a Hotel is your home away from home, was tested the last couple of weeks. Some were better than others - and price, on occasion, had little to do with living up to this expectation.

There is a common belief that you get what you pay for, but when the 'Host' of a family run Guest House in a small remote German village (Dinkelsbühl) addresses you by name then asks you to let her know if anything is missing from an already complete breakfast buffet, or conversely, when a Front Desk clerk at a super duper deluxe Central London Hotel passes a patronizing remark that you may have demagnetized your room key by placing it next to a mobile phone (when you didn't), then you realize paying a premium is no guarantee for service in the Hotel business...

Keeping things in chronological order, let me try and recount the various experiences we had, kicking off with the  York and Albany - London.

Best way for me to describe this establishment, is a Gourmet Pub with accommodations. Part of the Gordon Ramsey stable of businesses, the property is located on the periphery of Regent's Park, and was to be our initial encounter with European Hotels - for the first two nights of our journey. Chosen by my wife for whom I don't hold a grudge against her, it was simply selected because of its close proximity to her office.

Getting out of the cab, and maneuvering our luggage to Reception was the first hurdle to overcome - there is no driveway. One needs to alight at the kerb, and then schlepp one's bags down a cobble stoned passageway (not so easy with bag on wheels) - finally arriving at a large door made of glass and wood as one struggled to figure whether you had to pull or push to get through it. A simple sign on the door would have helped, but the only visible sign was the five-star AA (Automobile Association) accreditation badge on the wall behind the door - stating 'Restaurant with rooms'. I think the place needs a re-valuation...

The Registration process was fairly straightforward, but one would not expect much else with just a handful of rooms to manage. Even so, I felt the lady on duty seemed somewhat stressed carrying out a pretty straightforward check-in.

After getting our metal keys, we headed up to the 2nd floor, and thankfully, they had an elevator. The short distance seemed to take about two minutes to ascend but was a great relief, as I would have not wanted to carry the heavy luggage up, as could easily have been the case since there wasn't any staff to assist with that task. (My wife and I do not travel light, perhaps a mistake!)

The room was quaint - although small - maybe 25sqm, but complete with facilities. One just had to take turns opening the wardrobe and wanting to get in or out of the bed. The same could be said for going in/out of the bathroom after needing to also place luggage in that part of the room.

A faux fireplace pretty much covered up one wall, and the ledge above it was used to house two bottles of comp water and some glasses. Naturally, the desk was small, and could not be used at the same time as watching the TV. Air-conditioning was supposed to be provided by an in-room unit, but the outside air was definitely cooler, as experienced when we cracked open the windows. The problem with that practice was the fact that on a fairly regular basis, emergency vehicles whizzed by with sirens howling. This seemed to happen at all hours of day and night in London - and tranquility was something one could only dream of.

The request for a second luggage rack was fulfilled by borrowing a chair from the hallway outside of the room, however, the luxury of in-room Tea/Coffee making service was not forthcoming.

The shower as I regrettably discovered in a few establishments during our trip was built-in to the bath, but this one had the most bizarre curtain arrangement, and seemed whatever configuration you used for closing the curtains, the floor got soaked. Could this be the rationale for the oversupply of towels - to be used for mopping up water spillage?

Our most unfortunate experience was that of pre-authorization on my wife's credit card. As you know most Hotels like to at least pre-authorize for the value of your room rate times the number of nights you are booked in - plus a reasonable buffer for incidentals. Well, she gave the card, and was told it was rejected. She gave another card and while this was being processed she strolled to the adjoining restaurant to take her breakfast. There minutes later and in front of the other dining guests, she was asked rather curtly to check her bank. It was surprising behavior as later we found out that the fault rested on their credit card processing system, and not her credit limit.  
Seems some people (in London) are a tad too hasty in jumping to conclusions, over matters that directly affect Guest Service (see 45 Park Lane Blog).

On the day of departure - we had a leisurely morning, and decided to take our lunch in the Dining Room (really a converted Pub). While the food was good, and also the service, I cannot help but feel the food was not served in accordance to the menu description. For example, I ordered  freshly grilled Sardines, and got a freshly grilled Sardine. To me - Sardines is plural, meaning more than one, and not one Sardine, which has been cut down the middle and served as two fillets. I did not point this out. On hindsight, maybe I should have.

After checking out of the York and Albany (perhaps not a moment too soon for me), we headed over to the newly opened Dorchester sibling - 45 Park Lane, and a separate Blog (New kid on the block) detailed our less than perfect experience there.

Next on our list was the Andaz - Liverpool Street - the original Great Eastern - a railway Hotel, which underwent major renovation works transforming it into the 21st century.

Andaz is Andaz - hip, kool and funky. You get out of the cab and are met by some pencil-thin, kool looking dudes who whisk you through the enjoyably informal registration process, and get you up to your room in a flash. No fuss, no muss. Everything about Andaz oozes simplicity and service - from the commercial size self-help Nespresso machine in the lobby, to the ever-flowing snack tray, free non-alcoholic drinks in the mini-bar and of course, wonderful free Internet access that just works!

Is there anything to nit-pick about? You better believe it! The room was too warm - I could not tell you the exact temperature, but I estimate 25c. We could have done with a couple more power sockets, especially at both sides of the bed, and the TV system definitely had issues, since it kept pixelating - sometimes freezing up.

But the winner of the most interesting feature about Andaz Liverpool Street is the vacuum system they use for removing water from the washbasin, bath and toilet - closely resembling the type used on an airplane. You know what I mean; You press the flush button and WHOOSH - the contents of the toilet are sucked away at such a force that you can only be thankful you have finished your business, while that happens, for fear your rear-end would have been sucked away along with the waste.

Andaz claim this system saves 80% water - or is 80% more efficient when compared to standard offerings. Not being an expert in this area (perhaps there is someone out there who can justify this), it's tough to dispute their claims. All I can say is - when you want to go to the loo during the middle of the night and tiptoe your way there and back so as not to awaken your partner (and your next door neighbor), it's a near impossibility with the all the whooshing, unless of course, they are sporting ear protectors.

One last thing to mention about Andaz is the shower. Like the York and Albany, you have to step into the bath to use it. Whilst it's a pretty good one - nice hot water, and good pressure, getting in and out is a rather scary process because the sides of the bath are high, deeper than most baths - maybe 50cm/20". That said, when getting into the bath/shower, there is a grab bar on the back wall (ours was a little loose - Room 606), but when getting out of the bath, the only thing you can hold on to, is the wall mounted electric towel rail - which is hot hot hot. I was anxious about the health and safety issues associated with this, especially as you have wet feet and possibly a slightly soapy/slippery floor in the bath - "hmm" I hear you say. One wrong step and I dread to think what could happen. Please Andaz - address this issue now.

For Andaz London photos - click here

So, we've done London (part one), and it's now time to head off for a couple of days in Paris before making our road trip to Dinkelsbühl.

Having Eurostar'd from London, we arrive in Paris' Gare du Nord, and take a cab ride over to the Shangri-La. Alighting from the cab, and being met by a real Doorman who elegantly welcomes you and just takes care of business - one's luggage - you realize you've nicely segwayed back into the land of luxury, and great [Asian] service.

Entering this one-time Palace built in 1896, previously lived in by the Grand nephew of Napoleon Bonaparte, one cannot avoid being impressed by the architecture - and how so beautifully adorned it is with fabulous flower arrangements. Smiling faces welcome you from behind the Reception counter, and although the majority of staff are European, you sense undertones of Asian hospitality, transporting you to the best of what is back home. My wife and I glance at each other - and silently acknowledge , "now this is nice".

Escorted to our attractively appointed room with a direct view of the Eiffel Tower, you become automatically geo-tagged of the location.

Space was adequate, everything was where it should be, and it just worked. You opened the desk drawer and there was a good supply of stationary items. You plugged the supplied Ethernet cable into your laptop, and you were effortlessly on line and for free. And with a flick of the wrist, you were enjoying a nice cup of Welcome Chinese tea poured from a lovely tea service, reminiscent of what we did back in the mid 70's when I worked at (the now defunct) Hong Kong Hilton.

A quick freshen up, and it was time to rendezvous with a friend for a pre-dinner drink in the Hotel's bar.

A lovely cozy room made complete with superb background music, and very comfy surroundings. Service was impeccable and friendly - and the snacks accompanying the drinks complemented the experience in this intimate Parisian location.

Awaking from a good night's sleep, my wife and I decided to take breakfast (especially since it was inclusive in the room rate) and sauntered down to the breakfast room, aptly named La Bauhinia - the  Hong Kong emblem.

In all the excitement and rushing around, we inadvertently were still running on UK time. Due to this irresponsible oversight, we arrived just before 11am thinking it was 10am - and I fleetingly noticed that the tables seemed to be more laid up for lunch than breakfast. That being said, we announced we were there for breakfast, and after a pregnant pause, the Greeter said, "they were in fact getting ready for lunch - but it's no problem, we will take care of you". WOW we thought - that was so nicely handled, and it could so easily have gone the other way - south - but thankfully, it didn't.

A table was quickly cleared, and we were offered a sumptuous fare. It was a lovely experience, and my wife said they were the best-poached eggs ever. The server was so polite and friendly and had a lovely demeanor. I can't help thinking she must have been exposed through deep training to the Shangri-La way, and if so - kudos to the folks who did it.

Checkout was very well handled, and a short exit interview conducted. I was asked if I needed a taxi, and confirmed we did - to take us to the Mandarin Oriental across town. Since there may be a delay, the Concierge suggested waiting in one of the small lounges off the main Lobby area, and we did just that for the first ten minutes. Getting anxious I ventured back to the Lobby and one of the Reception staff noticed me, enquired if all was ok and apologized for the delay even though it was not her problem. She then followed-up with the Concierge. A few minutes later the cab arrived, and we were off to the Mandarin, for part two of our Paris adventure.

Room Rate: €695 (including Breakfast and Internet)
Shangri-La Paris photos can be found here

The ride across town was pleasant, and enroute we were able to take in a few of the many famous places of interest Paris has to offer.

Soon we were at Rue Saint-Honoré (a major fashion district of Paris) and pulling up outside the Hotel - which, unlike the Shangri-La that has been open for nine months - the Mandarin is just two months young.

Strangely, we had a feeling they must have known we were on the way, because a Guest Relations person was at the door waiting to greet us along with the Rooms Division Manager - and warmly welcomed us. Like the Shangri-La, the Mandarin has a team of people to help with the bags and everything, so we just followed the lady who escorted us to our awaiting accommodations. Enroute to the room she interestingly inquired, "How was our stay at The Shangri-La"? We were baffled how she knew where we had come from. Later we discovered she asked the taxi driver for our pickup point...

First thing to notice when arriving at the room was the absence of a room number on the door or wall. Instead, it is etched into a marble slab that makes up the threshold to your room - novel idea.

Entering the room - your expectation is that this is going to be a luxurious 21st century experience - not just because the MOHG Corporate IT Department has loaded it up with all manner of goodies, but more importantly because it's a purpose built brand new Hotel and in the exclusive district of Paris - of course the room rate provides you some indication...

A very spacious room - with an entrance corridor that gives you the feeling you are actually entering via the bathroom because on your left is the WC, bath and shower, and on your right are the vanity units one at each end of the assigned space. Interesting concept.

It does not take the deduction powers of Sherlock Holmes to realize that this room is full of high class brands - like the B&O TV, Frette linens, Nespresso coffee, Mariage Frères Tea pot, Jing Chinese Tea, NEC IP Phones, Diptyque cosmetics, Bowers and Wilkins I-dock, Evian Water on the bedside and an Ad Notam Mirror TV over the bath. The only thing I felt missing were Cohiba cigars in an in-room Humidor. Maybe next visit - LOL.

Oh, but hang on, what's up with placing a whole fresh mini Pineapple in the Welcome fruit amenity? Admittedly it looks beautiful - but honestly, how do you eat it?

Our room like so many others in this courtyard-designed structure was equipped with a balcony, and overlooked the central inner garden complete with a humongous birdcage. Doubling up as an extension to the Bar, this venue has thankfully for me, evolved into a smoking area. Craving to take advantage of the golden opportunity to have a cigar, I suggested to my wife that we head down there for another pre-dinner drink (with the same friend as the previous night), but this time being outdoor, I could enjoy a cigar while sipping my San Pellegrino.

Being the gentleman I am, I went down first and secured a table - which was assisted by, and under the watchful guidance of the Guest Relations Manager who had just checked us in. We got a lovely table, and when I informed the Server of the desire to smoke my cigar, he promptly summoned the Bar Manager. The gentleman brought with him a cigar ashtray, and graciously lent me his personal cigar cutter and a torch, which is best described as the same type as making the crust on Crème brûlée. It was an exquisite two hours - me smoking my stogie, and the girls nattering away while imbibing their wine.

A tough race, but I think the Mandarin had the most tech of any room we stayed in this trip (especially versus 45 Park Lane) - and quite candidly, I just didn't have enough time to check it all out - or do it justice.

If I had one bone to pick - it would be the TV - which incidentally, is the central point for all the in-room technology.

The B&O TV Beovision 7  can only be classified as impressive - and is stocked with goodies including internet radio, and a sexy play back function for one's i-device, through a  Schneider-Electric spring-loaded dock which sits neatly under the TV and from which there is a pull out shelf to rest the gizmo - if needed.

So what's my gripe about the TV? Funnily enough, it's the motorized bracket from which it is suspended. When you press the ON button on the sleek remote control - the TV auto swings out forty-five degrees for a better viewing angle from the bed - but, when it does so - it make a mechanical noise, and the exact same happens when you turn it OFF. Meaning, if you are watching the late show, and your partner is already catching their zzz's ahead of you, and you turn OFF the TV, then there is a chance that the motor noise will disturb them, and the same goes for when you turn it ON, as I've been known to do so in the middle of some sleepless nights.

And there's just one other thing (perhaps not tech related) and that's the mirror inside the shower - which mists up when you steam up the room. I think that's a bug - otherwise how will you use the mirror in the shower? I didn't find a squeegee in my room, although I did make a general observation that European Hotels seem to like to include Toilet Brushes next to bowl...

As morning quickly arrives, we somewhat bleary eyed reluctantly agree - even if we don't want to, that we can't lounge around all day in these superb surroundings, and have to jump in a cab to the car rental place to collect our car, and begin the 995km drive to Dinkelsbühl.

Room Rate: €985 (excluding Breakfast and Internet)
Mandarin Oriental Paris photos can be found here

After the very long drive, and at around 11pm, we finally arrive at the Hotel Blauer Hecht in this Hansel and Gretel like village. But wait - the Hotel Team have gone for the day, no one is around to register us.

However, standing ready to assist us with the room key is my dear friend Gerhard. He is the reason for this trip being his ancestral town and the location for his daughter's wedding. Along with him is a couple of the entourage to include the Groom; ready and able to help us carry the heavy bags up two flights of creaking stairs to our room.

Walking down corridors lined with old photos, memorabilia, various object d'art and scattered rugs, are sure tell-tale signs of what awaits you around the next corner. This was a hard thing to do coming from two super luxury Hotels in Paris and one in London, but it was unquestionably time to wind back the expectation meter, to the reality setting, somewhere at the eight o'clock position.

Inserting a metal key attached to a heavy fob into the door lock and giving it a couple of turns allowed us to open the door and witness at first hand where we were billeted for the next five nights. A bright spacious room with two portal windows draped in pretty white lace curtains, were built into the eaves of the roof. A twin bed pushed together with single lightweight duvets and pillows that could have been blown away by a heavy sneeze were to be our touches of bed linen luxury.

An oblong coffee table with a crocheted cover sat in front of a two-seater sofa and the accompanying side chair - this later proved helpful as a second luggage rack.

The bathroom had the standard fixtures, but only a hand-shower, which for one who is both horizontally and vertically challenged, was not something I looked forward to using.

But, it was clean, well maintained, and one of the designated Hotels for the wedding party to stay. I was later to discover that this not only had the most friendly and courteous staff, but also a sumptuous German Breakfast.

The quietness of this remote village was shattered at 6am when the church bells start pealing, and are easily heard through the open windows, which formed the built-in air-conditioning system.

The absence of a kettle, and the ability to make morning tea for my wife and coffee for me was not great - but we improvised by drinking bottled water and munching on some locally acquired fruits. But, a walk back down the highly decorated corridors, and the creaking stairs got us to the breakfast room, which had all manner of goodies for breakfast. Fresh fruits, compotes, bread and pastries, smoked salmon and herrings, cheeses, cold cuts, juices, hard boiled eggs split in half and decorated with a whirl of mayonnaise and a sprinkle of paprika proved to be one of my new favorites.

Coffee was acceptable although dispensed from plastic thermos jugs, and when you're desperate - you make allowances - remembering we'd already dialed back the expectation meter.

There was no in room Internet, but a couple of nooks were turned into pseudo Internet café's by the younger generation of the wedding party, and I felt right at home since they all sported MAC's or IPads. Registration for internet access was mandatory - and you did this by giving your Passport to the Hotel Manager whom I believe made a copy, and in exchange you were issued with a twenty four digit hexadecimal password - similar to that used by Microsoft as a license key - know what I mean? I've never seen such a complex security key before, and assumed this is just because we are in Germany where data privacy laws at OTT. Anyway, we got on line - sporadically, and it was for free.

After being on the road at several different Hotels for the last week mostly for one night at a time, we required the use of a laundry service, and had stored up our soiled stuff in the hope of using such a service at this Hotel - that was a missjudgment of expectation - they didn't have a laundry service. PANIC!  

With some sweet-talking, and coercion by our Wedding Party Hostess, we got the owner to agree to let us use their washer and dryer for our urgent bits. So one morning, I'm sitting in the Housekeeping office doing laundry, reflecting back to the last time I used a washer - which must have been almost 20 years - we now have someone to do that for us. Anyway, three hours later, I'm done and the situation is almost saved - since we also needed some ironing. Reality check.

Five days later, we pack up and leave Blauer Hecht - this time conscious of the fact there would not be any assistance with our bags, we brought some down the day before and left them in the car parked outside the Hotel. When staying at this type of Hotel (more like a Guest House) - hand-carry luggage is really all you should have.

Driving to Munich our next port of call before flying back the next day to London, was a straightforward two-hour sprint and a local personal connection saw us staying at the  Platzl Hotel.
 
An old Hotel, situated in the historic part of the town - had the most precarious car park I have ever used - be warned!

The room was fairly comfortable and surprised us with free Internet access, which one could use by borrowing a LAN cable from Front Office (after agreeing to a deposit for the cable) and entering a password into the log on screen.

Nicest features of this Hotel apart from the location was the fact they had a decent free standing shower, and a most quaint breakfast room on the first floor. The decoration was like something out of a fairy tale, and I can understand why some Japanese guests were driven to this location, which they enjoyed taking photos throughout breakfast using their smartphones.

A short plane ride, and it was back to London, for a couple of nights at the Grosvenor Hotel.

First thing you notice pulling up at the Hotel, is that it is still undergoing the GBP25m renovation in preparation for the 2012 Olympics. A small gap in the scaffolding allows you entrance to the Hotel, and the Lobby is the first fine example of where restoration has taken place.

Although work continues around you, after getting in the lift and up to your room, you temporarily escape from the hammering, drilling, paint cans and ladders.

Thanks to Michael the GM, we were assigned one of the newly renovated rooms, which was very comfortable. The Welcome fruit basket was a real treat and we loved the selection of berries and extremely sweet grapes. Thanks also for the bananas.

Everything worked well in the room except for the Wi-Fi, which could only be accessed from the Coffee Table area, and not the desk. Apparently, there are some coverage issues, and these are being addressed.

Also part of an Asia influenced chain - the Grosvenor has a Chinese Restaurant called 'Grand Imperial', and this was to be our venue for entertaining some old friends the following day - for Dim Sum.

Even though my wife and I had not eaten Chinese food for the last two weeks, our guests who are very familiar with Chinese cuisine, agreed with us that the food served was both authentic and delicious - even if a tad pricey.

Grosvenor Hotel photos can be found here

And so ends our various stays in Hotels across Europe - but, last Hotel to mention for the trip was the Lanesborough, which although we did not stay there, was the London venue for me to enjoy smoking my cigar.

Set up like a sunken garden, the Garden Room seems to have originally been a void outside of the main building, and then covered with a partial roof and decorated with all manner of foliage to accommodate this type of facility.

It's a very popular location, and quickly fills up after opening at 4pm with guests enjoying champagne as well as a cigar. This pleasure is not exclusive to men - women were enjoying the vice as well.

Sofia and Pasquale were my wait-staff, and happy to inform me there is a GBP25 minimum spend, which you can use on booze or cigars, or a mix of the two. Great thing about this place is that they don't bat an eyelid if you bring your own (cheaper) smokes.

The wicker and leather chairs which incidentally carry a logo on the back akin to that found on a cigar are very comfortable, and your drinks are accompanied by and endless supply of cashews and queen olives. Each table has a Vector crystal table lighter, Royal Worcester bone china bowls, crystal cut glasses and is romantically candle lit. A splendid location, and an oasis in this otherwise hectic and noisy city.

Lanesborough Hotel photos can be found here

Going to Europe was an eye opener. It's been a while for me, and I wanted to see for myself how things are done in this part of the world and if they differ from Asia, like what sadly happens in the US. I wanted to also see how, or could the Asian culture be transported across the world, and what's it like to stay in a new luxury Hotel in the centers of London and Paris.

I was not disappointed - I was surprised, sometimes good, and often times not so good.

Looking around the cabin, all the lights are out and I'm the only one awake - so it's good night from me, and au revoir Europe - Thanks for the memories...

Trip dates: SEP01-17
  
This BLOG does not serve to endorse, or represent any product or service mentioned herein. No part of this trip was supported, sponsored or paid for in any way shape or form by the companies or business mentioned herein.

© Terence Ronson ISHC

Sunday, 18 September 2011

STOP, LOOK, LISTEN


STOP, LOOK, LISTEN – three simple, potentially life-saving actions drilled into us by our parents and teachers when we are about to cross the road. This sound advice is relevant to all manner of junctions we encounter in life, but for the purpose of this BLOG – none more so than understanding where we are, and where we are headed with Hotel tech.

During the preceding thirty or so years, the Hotel industry has been hooked on placing more and more tech into Hotel rooms believing the Guest wants it, needs it;  it’s become a way to stay competitive. In a few cases, some rooms have filled up with so much tech, that they have almost reached bursting point.

Reflecting back, one of the first pieces of tech to go into Hotel rooms was the Telephone. We had a simple rationale for doing this. We put them there because travellers needed to be contactable and make calls while on the road, and the only fixed point was the Hotel. We later supplemented these with the Telex and Fax.

Around the same time came the TV. Guests wanted to be entertained in their rooms, and have the ability to keep up with current affairs by watching News. Hoteliers thought Guests wanted movies, so they attached a VOD system to the TV and later added a DVD player with (questionably legal) on-demand libraries either from the Concierge or Business Centers. Statistics show that apart from News, Guests really only wanted to watch Porn.

Then came the Fridge – a place where the Hotel could put a couple bottles of (comp) water, and for the Guests to keep their stuff cool. Not quite the case. Hoteliers morphed them into a mini-bar, offering all manner of over-priced goodies within the impulsive reach of the Guest - that became a nightmare to control. The electronic door lock quickly followed these innovations.

Room control systems soon appeared in Hotel rooms, with the kind of functionality one might experience at home - mood lighting settings, opening and closing of curtains from the comfort of one’s bed, some of these employ motion-sensing controls to raise/lower the temperature, or cut some of the power when the Guest exits the room.

Then suddenly, if by the flick of Harry Potter’s Magic Wand, all of the above became more and more sophisticated, more and more complex to install and manage, and more and more expensive to purchase and maintain. Am I right?

Hotel Owners started to question the cost and ROI. As Operators you became increasingly concerned over recurring support expenses. And then there is the Guest - heard on a frequent basis complaining that the tech is just too difficult to use. Oh, one must not lose sight of the fact that there is the obsolescence factor with many of the items being superseded by new models at an ever-quickening pace.

So what do we need to do? STOP, LOOK and LISTEN of course!

In all this while, we’ve moved on generationally more than at any other time in our evolutionary cycle. However, for most of the Hotel industry, and from an in-room tech perspective – it has not.

Just look around and see what Hotels are doing? They dispatch Scouts on reconnaissance missions to see what their competitive set is up to – examining each of their Marketing bullets one by one. They take hundreds of photos and measurements, and then write up copious notes to include a SWOT analysis. Out of perceived fear or the FUD factor, many copy what they believe to be the most important, and end up with a mashup product. Only a handful seems to innovate – most replicate in this cut and paste industry.

In the “i-this” and “i-that” app-centric era we now (thankfully) live, you can no longer cut and paste – you have to innovate to survive – so please, STOP, LOOK and LISTEN

OK – so maybe now I’ve gotten your attention and you’ve stopped, and are asking yourself the question: “What am I supposed to be looking at, and listening to?”

People, of course – your peers, your siblings, your kids and other people’s kids. Fellow travelers on your bus, the train, and on your plane. The people next to you in the Coffee shop or those across the way in the airport lounge, in the Doctor’s waiting room, or beside you in the elevator. The people in the queue at the supermarket, shoppers in the mall, fellow partygoers, and those you interact with at the bar. What do they all have in common?

They are all interacting with daily life – in their own unique way, or so they believe. Observe them, see what they do, and it will give you some insight about the kind of tech you should, or more importantly, not be putting into your Hotel rooms. Remember the old saying – Less is more…

For a start, there isn’t a snowball’s chance in hell that you can ever compete with the media library that the average person owns and carries with them on a device that neatly fits into their pocket, purse or small case. So why are Hotels adding Blu-ray players or IPTV systems with VOD functions?

Why are you adding connectivity panels so the Guest can tether their device to the TV, when most are very comfortable at either holding it their hand (like a book) or prefer to connect it wirelessly?

What justification do you have for putting an expensive dedicated Shaver socket into the bathroom, when the Guest really needs a universal power socket?

Then, unless you offer really cheap or free phone calls, will you ever be able to entice Guests to use all three of the in-room phones you install to make revenue-generating calls. Most will simply collect dust and be a pain for the Housekeeping department to clean. Hotel Rating Agencies need to wake-up to this new world phenomenon, and relax the requirements in this area. It’s time to change the rules of the game.

And when it comes to adding bedside control panels that resemble ‘Boeing 777’ flight-deck controls, all the Guest really wants to know is “how can I turn off the damn bathroom light”?

To understand what the Guest really wants, and needs: STOP, LOOK and LISTEN

Let’s be very clear about this - I don’t profess to be a Rocket Scientist, a Psychiatrist or a Fortune Teller. But what I am is a fairly good judge of what people are looking for, especially when it concerns Hotel Tech. Let me give you a simple and short list:

1.    Super fast, reliable and suitably priced Internet access (Wired and/or Wireless). Wireless is the 1st choice for most people, with the ability to connect multiple devices, and for free.
2.    A well-lit room with simple controls.
3.    Power sockets, power sockets and more power sockets. And please, don’t kill the power to all of them when I leave the room. Guests also like USB power sockets so an adaptor is not required.
4.    Temperatures that can be easily controlled – Up and Down.
5.    A place to work – as in a Desk. But note - people work anywhere and everywhere today – so understand that, be sympathetic and flexible, and provision for it with power sockets and Wi-Fi.
6.    And as for the TV, include 24-hour news channels, Sports channels and some entertaining TV channels. Most guests don’t want or like all the marketing stuff you put on the TV, even if you think they do.

That’s a small list – isn’t it?

Actually, you can summarize what Guests want from a Hotel Room with three C’s:-

  1. Clean
  2. Comfortable
  3. Connected
A 4th might be Cheap – but what Hotelier likes to have his product labeled as Cheap?

Just consider how long the average Guest stays with you – 1.5 or maybe 2 nights. And during that ever-decreasing period, how long will they stay in the room, and be awake to use all these services – maybe 4 hours? One or maybe two hours in the morning, an hour after office in the evening before dinner, and perhaps one or two hours before sleeping. How much of that time can they devote to learning how to use your tech, versus recovering from jet lag, catching up on emails or meeting approaching deadlines? They just need the tech to work.

The population in general is prepared to spend time learning how to use Personal tech – Why? Because the cost has come out of our pockets, it’s hard earned currency, it will be with them as a tool or amusement for some time, and they need to experience a ROI. Contrast that with the tech found in a Hotel room, and most people don’t have the patience or same kind of inclination – it’s merely a transient acquaintance.

What does this mean to YOU – the Hotelier?

In my opinion, going forward – Guests will start to question why they should pay for this tech when they don’t need it, don’t want it, and more especially -don’t use it. Their desire will be to somehow integrate their tech into your systems and do what they want – with their devices – like customize their experience. They’ve become comfortable with them, they know them intimately, and most significantly – they’ve paid for them – so why are you duplicating the expense? Maybe it’s time to re-think, re-imagine and downsize….

How many times have you looked around and seen people walking down the street, standing in a queue, drinking a latte, or just talking with friends – and what’s in their hand? Their mobile device of course. These GEN-i folks are so attached to their devices that you’d have to take a crowbar to pry it out of their palm. Believing they’ll pick up yours and learn it, is highly speculative – unless you are so blessed to only have geeks for Guests.

Consider very carefully the kind of tech you are deploying. Is it because you feel threatened by what your competitors are doing? Remember they may be on the wrong track. Is it because of the findings from the focus group you so carefully put together and solicited candid feedback from?

A trendy piece of tech is no longer an enticement to making a Guest change allegiance from one Hotel to another. A B&O stereo, or an iPod dock is not a deal breaker – but free Wi-Fi and a free mini-bar can be.


And besides, the lifespan of these toys is very short – twelve to eighteen months tops before they become relegated to the old version league. Can you really afford to swap out gizmos that fast?

When will you STOP, LOOK and LISTEN?

© Terence Ronson ISHC


Thursday, 15 September 2011

New Kid on the block - 45 Park Lane

Good Afternoon Mr. Ronson we've been expecting you - was the unexpected yet pleasant greeting I received from the Doorman of the newly opened 45 Park Lane as I told him my name while handing over my luggage upon arrival at the Hotel.
Opened just three days ago on September 1st, 45 Park Lane is the latest addition to the Dorchester Collection and is appropriately located on the adjacent block to the original Dorchester Hotel - in Park Lane, London.
I have fond memories of the Dorchester where I spent one summer working in their Pastry department, while still at College during my earlier years training to be a Chef. At a pinch, you could say I'm an ex employee.
Although check-in time is officially 3pm, my wife and I were anxious to get settled into our accommodations, and so took a chance at arriving a tad early. We were nicely surprised when the Receptionist said we could be roomed, and graciously escorted us to the 3rd floor, where our room 4533 - was located directly opposite the elevator - hmm I thought as we arrived at the door. However, just before leaving the Lobby, our Host explained that their signature restaurant "CUT" by Wolfgang Puck - whom we had just missed as he was there for the opening - was having his first foray into Europe with this establishment - and suggesting we give it a try. I told her that we'd been to his premiere restaurant - Spago in LA - thanks to some friends of ours, so likely we would give this one a miss. She also pointed out that just up the stairs was what promised to be London's latest hangout - their Lounge Bar.
Incidentally, all rooms are numbered 45xx where 45 is the hotel name, and the next two digits relate to the floor and room number.
Just as our Host was about to open the door, a Housekeeper popped her head round the corner and said that the cleaner had not quite finished, and that the room would be another few minutes, politely suggesting we go away and come back.
So, ushered back into the elevator we proceeded to the Lobby and entertained with some complimentary drinks. I must say this unfortunate incident was well handled, and honestly speaking, I preferred to wait for the room to be fully ready, rather than go in, and as I often do - find faults.
The surroundings in which we waited were very pleasant. The Lobby is nicely appointed and has several interesting art deco objects intermixed with very comfy Connolly leather chairs that gave-off a wonderful new luxury car smell.
After about 10 minutes, a Host approached us and further apologized for the delay - saying they have a few tech issues with the room and need about another 20 minutes to fix them. We agreed that would not be an issue - although my intrigued peaked as to what they could be.
Finally the time came to go to the room, and we were once again escorted - this time making it though the door into the spacious and luxurious surroundings.
One of the first things of note apart from the Welcome Fruit amenity complete with a banana and some figs, and a huge wall mounted B&O TV, was the temperature of the room - which I personally found to be uncomfortably hot. Incorrectly believing that could quickly be addressed later, we proceeded with the check-in process and small tour of the room facilities.
As part of the rooming process, pointed out to us were the three Alcatel-Lucent touch screen phones - one on each side of the bed and another on the desk, and how one would use these to basically control all of the tech functionality in the room - A/C, curtains, lights. This was going to be fun I thought. Then I was shown where the Teleadapt connectivity panel was (not the cables), plus the safe and hair dryer. Also pointed out was the mini-bar and Nespresso machine - at which point we were asked if we would like to have a coffee - I declined the offer.
We thanked the Host for her assistance and she left, saying she could be contacted by phone if required. The luggage arrived quickly, and finally we were on our own. It was now time to analyze the room.
First thing first, was to try and cool the room down - and by using the Touch phone which is interfaced to the Control4 Room Control system and Lutron Lighting system, I adjusted the required temp to 20c from where it was being unbelievably indicated as 59c.
Next on my mental to-do list, was to walk through the room exploring the different facilities, while taking photos as a permanent record.
The first discovery was a most pleasant one - the mineral water and fruit juices in the minibar were supplied with the hotel's compliments. However, the Coconut water - my real favorite, was not. It's a pity that that wooden door attached to the front cover of the mini-bar would not close properly after opening. Never mind I thought, the Housekeeper will discover this during turn down service and fix it.
Next was the surprise of finding of an unsecured inspection panel covering the Room Control System - the brains controlling the room. This was a fascinating discovery and the photos will show you just how much investment was made into this complex system. And it was at this juncture where I had to ask my wife to take a look at this discovery and see for her self what I had found - not just the open door, but also the builder's rubble on the floor and left over cable shielding and various miscellaneous pieces of rubbish. Although it's not the first time for me to find such a mess at a newly opened hotel, I was quite surprised as the room was otherwise very clean. After all, they had already been open for a few days before we checked-in, the room was cleaned after being handed back by the Contractors, and then I understand there was a 2-week simulation period where the room should have also been used - I think, as well as snagged/critiqued and cleaned - anyway, more on that later.
Next up was the bathroom - complete with double vanity, separate WC with mobile phone shelf, Shower and nice sized bathtub. Pity we were not to have enough time to enjoy all of the facilities. The (Electric Mirror) Bathroom TV was a nice touch and the mood lighting worked well. Absent from the Vanity area of the bathroom was a hook where I could hang my wash bag - so I was forced to suspend it from the illuminated shaving/makeup mirror - not really a great option - just more out of desperation.
Thinking about working in the room, I then setup my notebook on the desk and connected it to the concealed power sockets - they did not work. I tried a couple of other devices, alas with same result, so I stretched my power cable to the connectivity panel embedded into the side unit under the TV - they worked. The power socket arrangement at the desk is interesting; there are two GB sockets, one US 125V socket and one European type connection. Oh yes, there is also a fax port. Do people still use fax?
For some reason I could not connect to the Wi-Fi - but was able to get online with the wired connection at the desk. So I just created my own Wi-Fi network by sharing the Ethernet connection from my MacBook Pro. The Hotel has a strange charging policy - 24hours = GBP19.50, but you can get a free 1-month connection with 192kbps (see screenshot), so I opted for the free one. No one explained the difference, or limitations. I was just happy to save the twenty quid.
The TV worked well - with quite a few FTG channels, and a fairly good selection of PPV movies and on-screen Internet - all of course chargeable through the iBahn etvi system.
It was now time to go out and meet some friends across town - so we went back to the Lobby and I reported three things at the Reception desk:
  1. Temperature
  2. Mini-bar door
  3. Desk power
I don't recall the lady apologizing when I mentioned these, just saying they would send an engineer - and we left.
Returning around 11pm, we stopped off for a quick nightcap in the 1st floor bar, and then headed up to the room. I noticed some of the Executive Management was also there taking a late supper. My wife was treated to a comp sip of locally distilled Vodka, which the Barman explained was made just round the corner. Nice touch, and the almonds were delicious.
Arriving at the room door, I inserted the key in to the lock only to have it rejected, I tried again - same problem so I tried the 2nd one - no luck. So we headed back down to Reception for a new key - lucky our room was by the lift, and it was only three floors to Reception, which was also situated just by the Lift on the Ground Floor. The lady receptionist said I must have placed them near my mobile phone or credit cards - which I had not, but even if I had done so - they should not have become unusable and she should not have chastised me for doing so. Oddly, as she was just about to cut the new keys, she asked me for my room number, although it was clearly written on the key cardholder I gave her. I guess she was just flustered...
So, back to the room we went, this time escorted by another Host just to make sure we could get in, and all was good.
By this time the room felt a bit cooler, but still warm. The room had been serviced and a small plate of chocolates left for us. I don't eat chocolates but my wife said they were nice - so that's ok.
A single bottle of water and glass was placed on one side of the bed, yet there were two of us - I guess we were meant to share....
The mini-bar door had been fixed, but when we opened it to get a bottle of cool water - the same issue happened with the door - meaning there must be a design defect.
Power had been restored to the sockets at the desk, as well as and the illuminated vanity mirror built into the desk, so an engineer had definitely been to the room - but he had not closed the floor inspection panel by the desk. I later noticed that some of the rubbish materials left by the inspection cabinet had been removed - some that is, not all.
Getting into bed, and figuring out how to control the lights and other services was very difficult. Often the buttons were non-responsive when depressed, and when they did work - the response time for the actual function to take place, was fairly delayed. One time, the desk unit auto re-booted with the process taking about three minutes to complete as it cycled through the six-stage process.
One of the things I could not work out, was how to just switch on the desk lamp, and no other light - allowing me to work during the night, while not disturbing my wife. I also could not figure out easily how from a totally darkened room, how to just switch on a low light to get to the bathroom. I guess I should have just used the reading light affixed to the side of the bed.
During the night, there were several odd sounds in the room - like clicks and beeps, which we think were emanating from the Emergency Broadcast speaker - but could not be sure. We both heard it, and remarked about it after waking in the morning.
Still trying to cool the room down, I played with the wall mounted control panel, only to discover that although the day and month were correct, the year showed 1972. Looking at the phone, which should have had the same information, the date and time were correct - how bizarre!
The Nespresso machine worked well, although my wife could not have her usual Green Tea in bed since there was no Kettle. She had to settle for plain water.
Taking a shower was very pleasant - although a little unusual. The water pressure was good, and oversized amenities nice - excuse us, but we took the excess with us. But what we both noticed was the very soft water and how it was difficult to know if you had actually removed all the soap - ones skin just felt so smooth. I guess we are just used to hard water in Asia.
All good things must come to an end, and it was time to check out - so we headed downstairs. I asked my wife to take a seat again in the nice comfy leather chairs while I handled the formalities. During the checkout process there appeared to be some problem printing a copy of my folio, and while that was taking place, I was approached by a lady standing in front of the Reception counter who graciously, yet embarrassingly (for me) introduced herself as Marie-Laure Akdag - Hotel Manager.
Somehow I guessed this was who she must be, and frankly hoped she would not want to have to long discussion due to the preceding experience of what had happened upstairs. Anyway, when she asked if we had enjoyed our stay I simply replied, "It was interesting", and did not go into detail. Of course, she could not have asked if we'd stayed there before, but did inquire if we would be returning, to which I replied, "That may be a possibility..." and we left it at that.
Date of stay - 3rd/4th September 2011
(c) Terence Ronson ISHC

Note: Due to various Government's controls of the Internet, some of the hyperlinks in this BLOG may not function.

Sunday, 21 August 2011

The Cloud Is Fast Approaching - What This Means To You - The Hotelier


The Cloud Is Fast Approaching - What This Means To You - The Hotelier | By Terence Ronson ISHC


Staring out of the window from my air-conditioned room during this hot and sticky monsoon season, I glance across Hong Kong's magnificent harbor and witness an amazing spectacle. All I can see are clouds - clouds in shades of white, black and grey, moving in and dominating the landscape. This remarkable act of nature immediately brings to mind a shift taking place in the Hospitality industry. And I cannot help but wonder about the true implications of moving the Hospitality industry into The Cloud.

Will the Sun in all its magnificence and awesome power break through and shine - turning the clouds into beautiful white and friendly fluffy masses? Will the grey ones morph into something much more sinister - a doom and gloom of black, ready to unleash their hidden horrors of torrential rain, ear-shattering thunder claps and electrifying lightening bolts?

Without doubt, the latest trend to grip the global technology industry is The Cloud - you read about it, you hear about it - but in all honesty, do you, a Hotel Industry Executive, really understand it and the associated implications? Do YOU even care?

Let me demystify this subject - because it is in this Hospitality Industry Executive's point of view that YOU must absolutely care.

So what is The Cloud?
Simply put, if on a personal level you are using a web-based email service like Gmail, Hotmail or Yahoo, then you are already using The Cloud. If you perform web searches through Bing, Google, Wikipedia or Yahoo - you are using The Cloud. If you use applications like Google Apps or Office 365, you are using The Cloud. And if you shop via Amazon or iTunes, you are using The Cloud.

This means you access a service usually through a Web Browser (such as Internet Explorer, Safari or Firefox) - sometimes referred to as a 'Thin-Client' - a low-end computer with very little localized software needed to perform that task. Some of us can cast our minds back and see some kind of similarity to the bygone era days of Mini-computers where we used something called Dumb Terminals - those boxes with green or amber characters on black screens.

Today, chances are high that we might use an app on a Smartphone or Tablet that performs a similar function - also connecting via the Internet.

So let's try and understand more about The Cloud, and how it relates to YOU, the Hotelier
Traditionally, a Hotel has housed all of its technology on-property - in the building, or on campus. You may know this as the local Data Center - a.k.a. the Computer Room or Server Room.

This space, however large or small, has grown in importance, sophistication and size as well as cost and demand for it's day to day management. Energy consumption has also exponentially increased.

Hotels, depending on size and complexity, can have anywhere from 10 to 50+ systems to manage and maintain, an increasing cost burden to the business. Many predict, and I concur, that this burden will only worsen as we embrace more and more tech in our day-to-day existence.

Moving to The Cloud is supposed to help alleviate these problems - But how?
First, systems (that includes Applications and Data) will be moved off-property and housed in an external DC (Data Center). This is known as "above-property" - hence the association with The Cloud. This will quickly free up increasingly expensive manpower resources, much-needed physical space as well as reduce energy consumption and costs. I will explain more about the types of Cloud later in this BLOG.

Second, since these systems will be DC based, your connection to them will be via the fragility of the Internet - either through a public line or some form of private leased line like MPLS - the latter being more secure and robust, yet operationally more costly.

The DC will 'host' these systems in an environmentally controlled space, either one that is just for you, or more likely, in a shared environment - meaning that just not your business will operate from there. The applications and data may reside on your own (Computer) Servers, or on shared Servers using what is termed as 'virtualization' - meaning a single Server can be dissected to operate as though it were many Servers without any degradation to the QOS (Quality of Service) it provides.

These DCs are spaces - they could be entire buildings as in the case of whatApple has just constructed in preparation for their upcoming iCloud launch, or they could be whole floors in a building or just rooms.
Whatever shape or size they come in, they are supposed to be:

  • Environmentally controlled - Temperature and Humidity
  • Equipped with redundant and clean electrical supplies
  • Equipped with redundant hardware for auto failover
  • Designed with spare capacity for your future expansion to include cabling and raised flooring etc.
  • Super energy efficient and therefore cost efficient
  • Secure from physical and virtual attack
  • Equipped with Fire protection services
  • Manned with 7x24x365 on-site personnel to handle 'situations'
  • Connected to the outside world via robust and failsafe connections

As an end user you may be privileged to know where the DC is located, or quite commonly, just advised of a general location such as the country or maybe a city. In the case of Public Clouds like I mentioned earlier such as Gmail, Amazon etc., you will only know they are in cyberspace and have no idea of a real physical location - this is because they may form part of a Cloud Federation orIntercloud - an interconnected group of Clouds (Data Centers) - cloaking their real physical location for additional security and resilience.

Is there just one type of Cloud?
No, in fact there are commonly three types of Cloud. For simplicity, let's relate these to the clouds and colors we all see in the sky.

  1. White = Private Cloud
  2. Grey = Hosted Cloud
  3. Black = Public Cloud

What do these mean?


Private (White)
This is a dedicated Cloud that you, or your Company exclusively owns. It is in a fixed location - known to some, and managed/operated by your own people with your own dedicated hardware and software inside - controlling your own data.

Those systems will likely interact with data and systems outside of this Cloud and not just other BU's (Business Units) within your organization. Don't lose sight of the fact that this Cloud is the nerve center and potential sole repository for all your Company's business interactions - a single point of failure. Additional security could take place through co-location facilities - meaning a second or additional DC setup in another location to mirror (back-up) the main DC in the event of failure.

Hosted (Grey)
This is a physical location where your systems and data share space with others - hence my reasons for naming it 'grey' - neither black or white.
Likelihood is that you will have a dedicated Computer rack (space) where your equipment operates from, and this is physically secure, accessible only by authorized personnel - such as the hosting company or solution vendor (the company providing the service).
However, you may be renting shared capacity on the same system as other businesses (a virtualized environment), and the vendor will try and offer you peace of mind through some form of guarantee for the security of your data.

Public (Black)
This is a shared environment - a public service that you and numerous others access/use - like the names I previously mentioned. You don't know where it is - nor do you need to - all you know is that it exists and functions.

Why do we need the Cloud, and what does it have to offer?
Businesses constantly strive to increase efficiencies, streamline costs, have continuity in systems, while at the same time factor in growth requirements - and IT strategists believe that moving data processing off-property to The Cloud will help with all of these. To some extent, that's true.

One benefit of centralizing the enterprise with Cloud services is to simplify the process of increasing end users through something called elastic demand, and this, in theory, can give you extra processing capacity in a matter of minutes when you know or forecast that your business demands require it. A bit like extra Housekeeping staff if occupancy suddenly peaks and you outsource these services.

Also, when computing requirements escalate, the Cloud service providers can balance your processing needs by tapping into additional computing resources. Both of these help control costs.

Proponents of Cloud claim you have the ability to deploy company standards quickly and easily across the enterprise, thereby benefitting branding and marketing.

This means that as properties are acquired (flagged) they could simply plug n play into the Network with little fuss or hardship to the operation.

What about enhancing The Guest Experience?
I've read copious amounts of articles, attended many conference presentations and watched various Podcasts about potential benefits of The Cloud, yet none claim it will enhance the Guest Experience or help drive brand loyalty - even though many of these papers and presentations have been specifically Hospitality focused. Why?
All discussions heavily focus on the technology and cost benefits. As a Hotelier or Marketer; does it bother you that the Technologists and Finance people are driving this initiative and not the Front Line Business?

Sure, like many things - cost is a key driver - but is this a false economy especially as some of the associated costs will now be shifted away from [Owners] Capex to [Operator's] Opex?

Reflecting back - an indulgence
Before I did what I do now, some of you will know that I was involved in Hong Kong with a leading PMS provider - in a Business Development role. During my time with that company, in 1997 Asia went through a Financial Crisis and not only did people stop buying, but they also stopped talking about buying. Do you recall those dark and cloudy days?

Well, for a Salesperson, that's disastrous, and so in order to try and stimulate the market I dreamed up with a sales model (which today would be referred to asSaaS - Software as a Service), whereby we would charge users a transaction fee versus an upfront License fee and recurring annual fees.

The model would have a base monthly cost to get Users into the system, and then we (the Company) would charge a transaction fee based on Occupied Room nights - I exercised great imagination over the naming of this concept - finally calling it "PAYS" - Pay as you Sell.

It was a simple model - the Customer absorbed the hardware costs - although we could have arranged leasing via a major manufacturer, and then they (the Customer) paid a small upfront amount for getting into the system, which included implementation and training, and then they (the Customer) would be Live. A transaction fee could have been US$1 per occupied room night and billed monthly, or deducted from a credit balance, whichever was more suitable. Control for us to know what was sold, and in turn needed to be billed, was straightforward since we controlled the software, and could generate the billings, turning off the software if the Client failed to pay within a contractual time period.

Potentially, it was a WIN-WIN for both sides.

For the Customer - it meant reduced upfront costs, only really having to pay for what they used/sold - and the associated materialized revenue - a kind of demand-based billing system. If their business was good - so was ours, if it dipped, then we would be at one with them through that quiet period - as partners, but still assured of a monthly service fee to keep them on the system - and cover our basic costs.

For Hotels it was a paradigm shift. Moving some of the costs from Capex to Opex - much appreciated by Owners - and at the same time allowing them to better control the performance and related costs of their Operators - The Hotel Management Company.

For the Business - it would have allowed us to grow market share, show empathy with our clients, and be assured of a recurring revenue model over a long-term contract.

Sadly, it never got off the ground - Why?

Well, after making a detailed business case and presenting it to my Line Manager at the time, it was rejected on the basis that "we were not setup like a mobile phone company, and were more in the business of generating License fees, and not recurring revenue..."

You can only imagine how I felt then, and the grudge I still bear up until now at this shortsightedness. I actually think this decision was more personal in nature - being made on the basis of personal compensation for achieved targets. Not recognizing License fee revenue under the traditional model, would have meant a decrease in personal earnings - again, how grossly shortsighted was that?

Why do I raise this now?
Moving to The Cloud exhibits several similarities to the PAYS model I conceived back in 1997, and the business models some providers are now putting in place today.

In fact, because of The Cloud, many new tech terms have entered our daily vocabulary - and here are three more you should get to know:

  1. SaaS - Software as a Service
  2. IaaS - Infrastructure as a Service
  3. PaaS - Platform as a Service

SaaS - Software as a Service
This removes the need to own software - you just pay for it as you use it - a kind of demand-based billing - a utility.

IaaS - Infrastructure as a Service
This is where you place your systems in to DC - and pay rental for the associated services.

PaaS - Platform as a Service
Mostly used by Developers - these are development systems for creating Applications.

Moving Forwards
Now you know these systems will be outside of your physical property and handled by others - potentially, you will surrender some direct day-to-day control over them, and you will likely be concerned over the following business issues:
  • Data Security and Ownership
  • Reliability and Availability of the system
  • Day-to-Day Management of the system
  • Costs for this service

Data Security and Ownership
Let's not fool ourselves - all systems and therefore by default - data, are vulnerable to attack. Being off-site does not necessarily change this critical fact and suitable precautions need to be put into place. There are as many experts out there to advise on this, as there are un-desirables lurking in the shadows waiting to pounce on your systems and steal the data, which includes the private transactional information of your clients.

Also to be considered are jurisdictional rules about data transfer cross-border (Data Protection Act) and local data privacy issues. Add to these concerns over ownership of the data - and (long-term) Hotel Management Contracts will have to be amended in order that this issue is fully transparent to all parties - Owner and Operator. Oh yes, don't also forget Incentive agreements based on amended Opex costs and ultimate profitability.

It's often a sticky issue that when a brand pulls out of a property - who actually owns the data held on the systems? This was an issue when systems were on-property, and now with them going off-property, the data may have to be extracted from a Central system, or cluster of systems, and repatriated in-house. Lawyers will love this conundrum and be more than happy to charge for their services.

Reliability and Availability
When you have your Systems (Computers) on-property you will have a natural sense of security that if something untoward happens, like a power failure, data corruption or hardware crash, your local IT Team can jump in and hopefully quickly, and painlessly fix it. With Cloud based systems - that particular feeling will be traded off to others to handle - and you are at their mercy. Likely, contrasting to your local trained and managed team - they will not be Hoteliers (in mindset) - but technicians without that unique embedded Hospitality service culture you so painfully try to embed into employees.

Sure, Data Centers/Hosting Companies will give you all the assurances in the world - but what do you do when a Guest is in the Lobby and you can't print a folio, or check them into a room or unlock various services because your Internet connection is down, or 'something' has happened at the Data Center.

I'm not so naive to know that similar circumstances can't happen even with on-property based systems, but a quick walk to the Computer Room will allow you to see at first hand with your very own eyes the people trying to fix the particular issue - rather than frustratingly deal with them over a phone line - wherever they may be (different time zone), and in whatever language they speak. Trust issues may ensue.
Business Continuity plans must be put into effect to mitigate these issues, when they occur. It's not a matter of if they will occur, because - it's just knowing that when they occur, that they can be dealt with swiftly and efficiently to allow you to continue your business and Guest Services in line with your Customer Service Guarantees.

Look very very carefully at the Terms and Conditions of your SLA (Service Level Agreement) - focus on the Service, Support and QOS (Quality of Service) these offer and compensation when they fail. Having a compensation of US$200 per hour that the system is not available is ludicrous, and more trouble to you than benefit, especially when running high occupancy, or when Guest Service and your business reputation is affected.
Not only do you need to concern yourself over the availability of the System in the Data Center (Cloud), but also how you connect to it - the Internet, and the relevant costs.

In some countries, the cost of Internet connectivity is prohibitive, and on top of that notoriously unreliable. If you have to spend many thousands of US$ per month just for this connection, then the value proposition does not make good business sense - even if Corporate mandates, since your bottom line and profitability - owner returns, will be severely affected. Perhaps that's why many of these Cloud based initiatives have sprung up from developed geographies (like USA and Europe) where Internet connectivity is both stable and affordable.

Consider also what can happen if there is a natural disaster, and Internet connectivity is lost such as an undersea cable gets cut, a Typhoon knocks out power, or your Local Government decides at a whim to turn-off the Internet. How will you operate then?

Day-to-Day Management
With systems now being off-property, the traditional model of system management will change to one that is handled by others. Likely you will downsize your local IT team, and hand-off this responsibility either to a Team managing the DC, your Corporate IT team (via a Help Desk), or directly to a vendor if they are operating a SaaS model.

Changes to the system like rates, menu prices, codes, users etc., will be processed via The Center and your request placed in a job queue along with others from your company. Prioritization will take place based on severity, with system faults escalating to the top of the queue, and others falling behind. A Server failure will always carry a higher priority than changing a menu price.

Possibly, there will be different teams to handle different types of requests, depending on how the Center is managed and how large is the enterprise and Team.

Some of these activities have been around for a while, and have seen the Operation fighting with IT over prioritization and alignment with service levels...

Costs
As mentioned earlier, Cloud based computing models will see a paradigm shift in the way these systems are paid for.

Under the traditional model, the Owner of your property will pay for all Hardware and Software, including Infrastructure (Capex). Service fees then fall under Opex.

Under the Cloud-centric model, the Owner still pays for on-property hardware and software, but this is now much reduced since the Servers and Applications will be off-property. Computer rooms are scaled down in size and complexity, as could be the network infrastructure.

But who pays for the DC? You will of course - the Business, and out of Opex. OUCH!

Since it's unlikely that the majority of Hotel Groups will build and setup their own DC's, they will opt for the Grey version - Hosted Models, defraying costs across the Enterprise using some kind of pro-rated financial model. This equation will be company specific, and I'm not even going to speculate as to how this be sliced and diced, but suffice to say - you will be paying for it - and it will be a Cost Center - appearing as a recurring expense somewhere on your Financial Statement.

Now YOU know a bit more about The Cloud, what type of Hotel Systems do we see moving to The Cloud?
Short answer: All, however, let's note some current favorites;

  • PMS
  • HR
  • Sales and Catering
  • Revenue Management and Optimization
  • CRM
  • Accounting to include Payroll
  • Menu and Recipe Engineering
  • Telephone (PABX)
  • Telephone Call accounting and Voicemail
  • ERP (Enterprise Resource Planning)
  • IPTV to include content
  • Service Tracking/Service Optimization
  • Spa & Leisure
  • Point of Sale
  • Office Applications (such as Email and Microsoft Office)
  • Access control
  • Guest Internet access authentication

From a Vendor and Technologist perspective, virtually all Hotel based systems are destined to move to The Cloud.

What should be my Game Plan from here?
Firstly, you need to mitigate risk. A Hotel in its entirety is a mission-critical operation, and really cannot afford for any of the working parts to go down or fail. As a well oiled machine the fact that the sum of its parts make up the business as a whole - the Guest Experience, means that if one of the systems fail, much the same as could happen if they were on-property, you need to know how to efficiently function without it.

Being off-site, and having a single connection to all of them via the Internet, logically means that the likelihood of some kind of failure is increased - so a well thought through Business Continuity plan is essential.

Secondly, you need to understand that there will be a cost, financially and operationally. Expenses move from Capex to Opex and all concerned need to be aware of the ramifications.

Thirdly, know that support and system management is now out of your-day-to-day control, and some would argue placed into the hands of experts, who are more adept at managing and fixing those systems. Those experts will also take care of upgrades and system patching, which were often burdensome to the operation.

The train has left the station as far as moving to The Cloud is concerned. But I predict Hotels will not go 100% into The Cloud - some systems and services will be left on-property - this due to cost, security and practicality.
And to echo this thought - I recall hearing someone recently say, "The Cloud is for everyone - not for everything", and I agree with this wholeheartedly.

Do YOU?